Having specialized telemarketing software is essential for any company that seeks to improve its customer strategy and manage different campaigns efficiently. If you are looking for a flexible and omnichannel solution, you are in the right place!

With our software EVOLUTION you will be able to manage your sales and marketing campaigns efficiently and easily. Whether you want to promote a new product, conduct satisfaction surveys or manage sales, our omnichannel software allows you to design and execute campaigns in a fully customized and automated way.

Advantages of integrating an omnichannel software to manage telemarketing campaigns

Customers are increasingly demanding a more seamless shopping experience. For telemarketers, this means being present on multiple communication channels, from the phone to social media, email, and online chat. This is where omnichannel comes into play.

By omnichannel we understand the ability of a company to offer a shopping experience through multiple channels and platforms, guaranteeing fully accessible and immediate customer service.

Therefore, having an omnichannel contact center software is essential. In this way, agents will be able to serve customers and potential customers from the platform they choose to communicate, providing a much more personalized experience, thus increasing their satisfaction and loyalty.

Contact your customers at the right time

Thanks to our software EVOLUTION, you will be able to communicate with your customers at the best time for them. This is because our software allows you to schedule calls or emails based on the hours they are available. Also, applying email response templates or scripting tools will allow your agents to respond to user requests in a coherent and unified way, giving responses as one and ensuring that no opportunity is missed.

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Different dialing modes adapted to each need

With our Contact Center software EVOLUTION, you can choose the dialing mode that best suits the needs of your campaign. Our software has four different dialing modes: progressive, predictive, preview or agentless dialing.

Progressive dialing

If your goal is to maximize the effectiveness of your campaign, progressive dialing may be the best option for you. This dialing mode allows contact center agents to have greater control over the calls they make, since the software only dials when an agent is available to answer the call. EVOLUTION detects unsuccessful calls and classifies them to try again as configured. This means that no conversation will be lost and agents can devote their full attention to customer inquiries.

Predictive dialing

If, on the other hand, you are looking for more automated and efficient dialing, predictive dialing may be the best option for you. With this dialing mode, our software EVOLUTION uses historical data to predict the best time to make a call and thus increase the conversion rate. In addition, the predictive algorithms adjust the dialing automatically, optimizing the time that agents are attending to leads, being able to increase up to 300% the productivity of outbound campaigns. This dialing mode is especially useful for campaigns with high volume of calls.

Preview dialing

Preview allows agents to review customer information before placing the call, which can help personalize the conversation and increase the chances of success. The agent decides when to make the call, making it an especially useful dialing mode for complex sales campaigns or for campaigns that require more personalized interaction.


Finally, if you are looking for fully automated dialing without agent intervention, we recommend you use agentless dialing mode, where the software takes care of dialing and sending the messages without the need for an agent to intervene in the conversation. In this case, EVOLUTION automatically launches calls and when they are answered, an IVR-type service, previously defined, is launched. This dialing mode is ideal for survey campaigns, appointment reminders, or automated billing.

EVOLUTION: the software you need to optimize your telemarketing campaigns

At ICR Evolution we know how important it is to have an efficient sales and marketing team, which is why we focus on providing you with the Contact Center software solution that will help you achieve all your sales and marketing goals successfully.

  • Contact your leads at the right time
  • Design sales pitches so your agents don’t miss any opportunity
  • Accurately track your campaigns
  • Get results in real time to improve the effectiveness of marketing strategies

Welcome omnichannel to your contact center! Request a demo or contact us for more information.

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